Get to Know Mathilde Øllgaard-Ussing, Shelf Growth Marketing Lead

To the rest of the world,  Mathilde Øllgaard-Ussing is the brilliant Growth Marketing Lead at Shelf, using data-driven strategies and creative experimentation to help fuel our expansion. Before joining us, she honed her growth marketing expertise at BeReal, helping to shape one of the most culturally defining apps of our time. But here at ShelfMag, Mathilde is so much more—she’s the heart and soul of our marketing team, and the kind of leader who makes every challenge feel like an adventure. She’s also the sweetest human alive (even if her music taste occasionally raises some eyebrows). Follow along to learn about some of the different media that’s shaped her into the incredible strategist we know and love, and make sure to follow her on Shelf for real-time updates into what she’s consuming!

ShelfMAG: What artist would you consider an immediate red flag if you saw it on someone else’s shelf and why?

@matulde: I don't think there would be something I consider an immediate red flag BUT i'd definitely question somebody who has rain sounds on their shelf... like why so sad? 🥹

ShelfMAG: Name one way your shelf is lying to us.

@matulde: The speed at which I read ACOTAR. I never actually finished it, I didn't enjoy it. Sorry.

ShelfMAG: Who was the last musical artist you changed your mind about?

@matulde: The Hamilton soundtrack. I didn't care for it when I went to see the show but then I listened to the whole thing while working one day and it hasn't stopped playing since - but like really. It's on my Shelf every single week.

ShelfMAG: Any leaderboard stats on Shelf you want to flex?

@matulde: I recently discovered Bonobo. I told my boyfriend about him and he was like 'he was big 10 years ago'... well I was his #1 listener a few weeks ago. His music is so so good, I don't care that it's not recent.

ShelfMAG: The item on your shelf most likely to stay there forever?

@matulde: The Minds of 99 - they're a Danish band and I'm obsessed with them ❤️

Curious about what else Mathilde is into? Get real-time updates at shelf.im/matulde