Asa Cameron joins Shelf

Asa Cameron is the kind of influencer every city girl needs on her FYP

With over 25,000 followers on Instagram and more than 16,000 on TikTok, Asa Cameron is helping girls like me find their footing in NYC—one video at a time. Her content is a masterclass in balancing style and substance, offering not just fashion inspiration but also practical advice for navigating urban life. Whether she’s sharing a day in the life during New York Fashion Week or demonstrating how to style a blazer three ways, Asa’s approachable yet polished aesthetic makes her a go-to source for anyone looking to elevate their everyday look. From soft-glam makeup tutorials featuring brands like Covergirl and Saie Beauty to chic Paris shopping diaries, Asa delivers a thoughtful blend of fashion and function. Her genuine personality and commitment to fostering a supportive community set her apart in the crowded world of social media influencers. Today, she’s here to unpack some of the media that have shaped her into one of our favorite creators online.

ShelfMAG: What’s a piece of pop culture that shaped your personality way more than it should have?

@asaxcameron: Growing up, I was always told I was funny, and I genuinely loved to laugh all the time. But I have to say, my sense of humor really formed during the early 2016–2018 stan page era on Instagram and Twitter (X). It all started with me watching R.I.P. Vine compilations and reciting stan-page memes with my friends, and somehow, it all slipped into my everyday speech. I truly owe it to the creators and unsung heroes of the internet like BKTidalwave, Tiffany Pollard, the Barbz, and Jay Versace — their viral quotes and memes are central parts of my personality.

ShelfMAG: If your FYP had a theme song, what would it be?

@asaxcameron: Right now, my FYP is chaotic and all over the place! It’s a bunch of unsolicited tarot card love readings, TikTok Shop promos, and crappy dating advice — which is wild, because I keep slamming the “Not Interested” button. Though, apparently, the algorithm thinks I’m not over my ex, so I’ll go with “Aura" by Mariah the Scientist.

ShelfMAG: What fictional character did you have a crush on growing up?

@asaxcameron: Definitely Season 1 Duncan from Total Drama Island. There was something about his sarcastic personality and shameless delinquency that absolutely enthralled 7-year-old me.

ShelfMAG: What would you consider a red flag if you saw it on someone’s Shelf?

@asaxcameron: The Fresh & Fit Podcast. It’s like a litmus test for me, you know? It just takes a certain person to be entertained by that kind of nonsense. HUGE red flag.

ShelfMAG: The item on your Shelf most likely to stay there forever?

@asaxcameron: My Spotify will always be there. I can’t say any specific song will stay forever, because I’m constantly changing my taste and favorites. Though, my current favorite song is “Mysëlf” by Yeat!

Curious about what else Asa is into? Get real-time updates at shelf.im/asaxcameron